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Corporate identity

06 Jan 2020

DEVELOPMENT OF CORPORATE STYLE, CREATION OF CORPORATE DESIGN, CREATION OF INDIVIDUAL IMAGE FOR THE COMPANY

The development of a corporate identity that will emphasize the style of the image and the uniqueness of the business will ensure the success of all marketing and advertising campaigns of your brand.

Corporate identity development usually includes a logo, writing a slogan, selecting the right fonts for corporate documentation and advertising products, choosing a common color scheme, as well as creating corporate attributes mock-ups (business cards, corporate envelopes, letterheads, etc.).

Corporate identity of the company includes:

  • Brand name and logo;
  • Tagline;
  • Corporate block (logo + slogan);
  • Company colors;
  • Corporate font;
  • Corporate character.

Additional services:

  • business card form;
  • letterhead;
  • corporate envelope;
  • company folder;
  • development of company names and products;
  • development of slogans and advertising texts;
  • printing products (booklets, calendars, packaging)

Corporate identity development has the following advantages:

  1. Increasing the level of memorization and recognition of the company and its product;
  2. Creation of a reliable reputation of the company and its attractive image;
  3. Providing the company with individuality and increasing its competitiveness;
  4. Increasing the level of trust on the part of the target audience and the level of customer loyalty;
  5. Increase in sales and company profit growth;
  6. Reduce advertising costs. The only communication affects the order more than disparate advertising events;
  7. Saving the budget when introducing new products due to the existing brand recognition and popularity.

Carriers of corporate identity can be – company business cards, corporate documents, letterheads, company envelopes and folders, promotional souvenirs (pens, pencils, flash drives, notebooks, calendars, diaries, etc.), packages and packaging.

Corporate identity helps to achieve a certain unity in advertising; all forms of advertising can act as carriers of corporate identity, increasing its effectiveness.

Corporate identity is closely associated with the concept of image, because it is a conditional shell that is filled with specific content. And its content forms the concept of the image of the company.

The creative designer will develop the idea of ​​positioning the unity of the brand and elements of corporate identity that reflect it. Therefore, when you mention your name in the minds of consumers, an association with any visual element, shape or color is instantly triggered, which will contribute to the growth and prosperity of the company.

Order a design project corporate identity + logo in the web studio “Mila Design” and we will create unique layouts for you that will contribute to a good impression and perception.

06 Jan 2020

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