Contact us

Brand book

Brand book

31 Oct 2019

A brand book is an internal corporate document that systematizes all ideological elements of a brand, forms its complex picture, and also contains a report of the rules on the use of graphic and verbal components of the brand.
What is included in the brand book?
A Brand Book is a multi-component document that consists of several parts.
1. The ideological part.
Description of the scope of the company;
Formulation of the mission, philosophy and brand values;
Estimated brand life cycle;
Description of corporate culture;
Defined development strategies that reflect the benefits of a product or company in a competitive environment;
Description of the specifics of brand business processes;
2. Graphic part
Description of the corporate mark and its elements (logo, corporate symbol);
The main and additional version of building a corporate sign;
Options for using a corporate sign (full color, b / w, monochrome);
Options for using the main and additional logo depending on the brightness of the background;
Invalid use cases for a corporate mark;
Slogan and explanations to it;
The principles of the layout of the slogan (the performance of letters, digression, location relative to the logo);
Options for using the logo and slogan (full color, b / w, monochrome);
Description of areas of application of the corporate sign and slogan;
Rules for using a corporate mark on various materials;
Basic and additional corporate fonts, rules for the design of texts;
Primary and additional corporate colors;
General principles for building layouts;
The principles of design and layout of outdoor advertising (billboard, megabord, city light, etc.);
Principles of using corporate elements on Internet media (Internet banners);

Brand book

31 Oct 2019
Оставить отзыв

Вы можете оставить отзыв или задать вопрос

Используйте данную форму для того, чтобы оставить отзыв о работе или задать вопрос.

Все комментарии, не касающиеся данной работы, будут удалены!

Комментарий будет выведен только после предварительной проверки нашими сотрудниками.

Your email address will not be published.

See also

View all